According to the U.S. Census Bureau’s Annual Business survey, the number of Black-owned businesses in America has significantly grown across various sectors of the economy over the last few years. Despite many challenges that Black entrepreneurs face daily, such as inequitable underwriting processes and recent supply chain shortages, the rise of Black-owned businesses represents a big step for society and a powerful message to all forthcoming entrepreneurs in the Black community.
During February, Americans honor and celebrate the achievements of the black community through the years, while shining the light on its community’s historical significance and cultural influence. To help create awareness, the FlexOffers team has highlighted several Black-owned brands that prevailed in their respective market with keen foresight and groundbreaking creativity.
Ruby Love
Founded by Crystal Etienne in 2015, Ruby Love is a health-leisure brand for hygiene and fashion wearables. As a pioneer in the feminine care market, Crystal Etienne believes that hygiene and personal care products must be safer, healthier, and available in a variety of options for individuals of all ages and genders. Thus, she launched PantyProp, now known as Ruby Love. Rooted in the belief that monthlies should never stop women from doing, being, and going about their daily lives, Ruby Love is committed to providing customers with the highest level of care and supportive products that give them the confidence to live comfortably.
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Pat McGrath Labs
Pat McGrath is lauded as one of the world’s best editorial and runway makeup artists. She is also responsible for curating a self-titled, defiantly decadent makeup brand. Pat McGrath Labs’ high-quality makeup features an extensive product catalog. Its inventory ranges from high-pigmented eye shadow palettes to long–lasting weightless foundations, formulated and perfected by the founder herself. Since its inception, Pat McGrath Labs has continued to launch obsession-worthy cosmetics, collaborations, and curations that have pushed the boundaries of beauty to create stunning runway looks.
Defiantly decadent makeup created by the world’s most celebrated editorial makeup artist – Pat McGrath. Shop now on PATMcGRATH.COM.
Rocket Lawyer
Charley Moore, CEO & Founder of Rocket Lawyer, created rocketlawyer.com with the mission to make legal services affordable, simple, and available to everyone – regardless of their background. Combining free legal documents and information with access to affordable representation by licensed attorneys, Rocket Lawyer is committed to serving customers everywhere. Customers who choose Rocket Lawyer as their legal advisor are guaranteed to receive the highest quality of service and knowledge on any legal issue they may be experiencing.
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Savage x Fenty
Savage X Fenty celebrates fearlessness, confidence, and inclusivity. Founded by international superstar and businesswoman Rihanna, Savage X Fenty is a fashion brand highly rated for its unique designs and attention to detail. With a highly experienced team in the fashion industry, Savage X Fenty has disrupted and redefined the marketplace with accessible price points, an extensive garments assortment made to fit every body type, and a unique approach that celebrates individuality.
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Briogeo
In a search for natural formulas for all hair types, Nancy Twine – founder and CEO of Briogeo, parted ways with the finance industry and ventured into creating hair products that promote a healthy hair journey. Nancy Twine was inspired by her grandmother and mother’s beauty recipes and partnered with a knowledgeable team of natural chemists to create hair care products free of sulfates, parabens, phthalates, silicones, DEA, and synthetic color.