Have you noticed our advertiser ranks? We now score each Advertiser within the context of the primary category they are assigned (Apparel, Travel, Electronics, and so on). Each Advertiser is measured against similar Advertisers in the same category. Depending on the category, some factors are more important than others. For example, the average order volume (AOV) matters more for eCommerce than for lead generation.
The Advertiser Rank is re-calculated every week. The Advertiser’s position can fluctuate each time depending on their competition and their quality at that moment.
How Advertisers Are Scored On Our Platform
Advertisers are assigned a score between 1 and 100 to measure their overall quality in different segments. The Advertiser Rank is the order of your program in the results, as compared to other programs.
• 4.5 or higher: Outstanding
• 3.5 to 4.5: Excellent
• 3 to 3.5: Good
• 3 and under: Average
Performance Report Update
Account Level Reporting – The long-awaited account-level reporting has been added to our Performance Report section. This feature has been a top request from our publishers who currently have more than one traffic source on their accounts.
Initially, it was difficult to see overall reporting for the entire account unless you run multiple reports by switching from one traffic source to another. Now, you have it all together in the Performance Report! You can filter the data by Date Range, Advertiser, Link Type, and trend the report by daily, weekly, monthly, and yearly. Also, you can compare date periods to see trends of increases and decreases in performance.